The Face Shop has revealed on the 22nd that Guangzhou Asian Game’s ‘modern gymnastic’ bronze medalist Son Yeon-jae, nicknamed ‘gymnastic fairy’, has been selected as their model. In the next 1 year, Son Yeon-jae will be in charge as the domestic representative model of The Face Shop. Beginning the start of next year, Son Yeon-jae will act as the model for printed media focusing on its introductions and available color range of its products which aims towards the 10~20 generation of market target.
With Son Yeon-jae’s collaboration, The Face Shop has now magnified its circle of top star models with the new Kim Hyun Joong-Won Bin-Park Min Young-Son Yeon Jae union. It is expected that The Face Shop will expand its domestic and foreign markets invasion through the influence of their union models.
The Face Shop side has expressed that “Son Yeon-jae’s refreshing and healthy image feats well with our natural concept. Besides she’s a currently rising sports star through her flect in the previous Guangzhou Asian Games; hence we decided to use her”, and also “In our model line where celebrities rule the core for now, it will be a new influence to our brand as we collaborate with sport stars herein after”, as he further added.
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